ICONS America

publish date
march, 2024
project type
website redesign, marketing, photography & videography
client
ICONS America
location
USA

Project Overview

ICONS|America, part of ICONS Beauty Group, launched to provide sustainable injection-moulded tubes with premium in-mould label decoration to the US market. Based in Charlotte, NC, they needed a brand identity and digital presence built entirely from scratch, one that reflected the group’s global reputation for innovation and sustainability, while speaking directly to domestic customers.

We developed a cohesive brand identity for ICONS|America, from colour palette and visuals to tone of voice and marketing collateral, ensuring consistency with the parent company while giving the US branch its own distinct presence. The launch included a brand-new website, digital marketing materials, photography, and videography for major tradeshows in LA and Paris.
brand identity
Starting from the ground up, we crafted a brand identity that mirrored ICONS Beauty Group’s luxury positioning while tailoring the visuals and voice for the US market. A sleek, modern colour palette, typography system, and visual style established instant credibility in the US market. Alongside this, we developed a consistent brand voice that communicated both innovation and sustainability, ensuring ICONS|America could stand as a trusted extension of the global brand while feeling locally relevant.
website design
The ICONS|America website was designed to be clean, modern, and highly visual, reflecting both innovation and sustainability. Clear product showcases, refined typography, and intuitive navigation made it a launch-ready platform that gave ICONS immediate credibility in the US market.

Marketing

To establish ICONS|America in the US market, we created a suite of marketing assets that worked seamlessly across digital and print. This included photography and creation of branded brochures, flyers, and digital graphics, alongside the setup of social media channels with tailored templates and content guidance.

By combining strategy, visuals, and content, ICONS|America had a complete toolkit to launch confidently and communicate their story with impact.

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Videography

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