Lenda Murray - Evolve

8x Ms. Olympia

publish date

June, 2024

project type

website design, brand revamp

client

Lenda Murray

location

california, USA

Project Overview

website design

Eight-time Ms. Olympia champion Lenda Murray needed a website that reflected her legacy while giving her a modern platform to promote her supplements, events, and coaching services. She wanted a space that felt as dynamic and inspiring as her own story.

We rebuilt her website with a bold black background that lets her vibrant imagery shine. The design embraces her iconic 90s aesthetic while keeping navigation clean and user-friendly, ensuring her audience can easily explore everything she offers. The result is a sleek, contemporary platform that balances style with functionality.

brand revamp

Beyond the website itself, we worked to refresh Lenda’s brand identity. From bold typography to striking visuals, the new look is designed to capture her powerful presence and athletic history while presenting a polished, professional image that appeals to today’s audience.

The refined brand identity not only celebrates Lenda’s achievements but also positions her businesses, Crystal Planet Nutrition, and her personal coaching platform, as forward-thinking, trustworthy, and impactful.

"Evolve has been incredible to work with for both of my websites. As the owner of Crystal Planet Nutrition and an 8x Ms. Olympia World Champion Bodybuilder, I needed someone who fully understood the fitness and health industry, and Jack from Evolve delivered. He built two websites for me: one for my supplement line using Shopify, and another, LendaMurray.com, where I offer fitness advice, personal training, and health consultations. He even created a video section highlighting my role as a commentator for Olympia TV on YouTube.

Jack truly identified my target audience and understood their expectations, whether they are looking to purchase products or download information. He perfectly captured my brand’s essence and worked seamlessly within my guidelines to tell my story. On top of that, he set up Google Analytics, Search Console, and provided social media marketing to promote the site. The websites are mobile-friendly, and he made it easy for me to make edits on my own, even providing a 'How to' video.

I highly recommend Evolve to anyone looking for a web developer who not only understands your business but knows how to elevate it."