ICONS|ICS

publish date
July, 2024
project type
website redesign, marketing, copywriting, social media
client
ICONS|ICS
location
taiwan

Project Overview

ICONS | ICS is a global leader in sustainable packaging for cosmetics, skincare, and pharmaceuticals. During her time as Marketing & Communications Manager, Ellie built the company’s brand identity and marketing presence from the ground up, establishing a unified visual identity, digital platforms, and a bold voice in the beauty industry.
brand identity
ICS needed an identity that put sustainability at the forefront without losing its edge in a highly competitive, style-driven industry. The visual identity was built around a clean, contemporary design system that felt both premium and forward-looking.

The branding makes a statement: sustainable packaging can be innovative, premium, and stylish. Every detail was designed to communicate confidence, pushing ICS beyond the “green equals basic” stereotype and into the space of industry leader.
website design
A new website was designed to act as a professional, forward-looking hub, showcasing ICS’s packaging expertise and sustainability values. With a clean, user-friendly design, it reflects their commitment to transparency and innovation, while reinforcing credibility with international clients. Bold visuals and a modern functionalities position the company as a leader in packaging innovation - not just keeping up with the industry, but pushing it forward.
social media
Before, ICS had no digital footprint. Ellie introduced them to social media, building feeds that reflected their modern, sustainable identity. Branded templates, curated photography, and bold campaign visuals gave the platforms consistency and polish, while tone of voice guidelines ensured their messaging matched their values. The result? A professional, cohesive presence across channels that expanded their global reach.
[instagram-feed feed=2]

Marketing

digital & print
From digital ads and brochures to catalogues, event signage, and tradeshow stands. Beyond the visuals, PR features, campaign concepts, and ghostwritten articles gave ICS a confident voice in the beauty industry.

The result is a marketing framework that tells a compelling story, elevating ICS from a supplier to a company recognised worldwide for setting the agenda in beauty packaging.

Videography & Animation

visual content
Product shoots were styled to feel contemporary and premium, bringing a fashion-like aesthetic to packaging photography. Alongside this, Ellie has directed and produced videography across major tradeshows and brand events, creating dynamic, story-driven content that captured ICS’s innovation on the global stage.
Motion graphics and 3D animation added another layer, elevating their storytelling and building a bold visual library for campaigns.
prev project
next project
let's talklet's talklet's talklet's talk
let's talklet's talklet's talklet's talk

    hello@evolve-marketing.co
    hello@evolve-marketing.co