Rauxel entered the market with no existing brand, visuals, or voice. As a private label manufacturer of haircare and skincare, they needed a bold identity that reflected their values: natural botanicals, sustainable ingredients, and a fresh, Australian spirit.
The brand identity was built from scratch to feel premium yet playful, steering away from the overly clinical look that dominates the manufacturing industry. A clean, modern logo paired with a fresh colour palette and vibrant design language captures the balance of professionalism and creativity, instantly positioning Rauxel as a manufacturer with personality.
website
We designed and developed a website that not only showcases Rauxel’s manufacturing expertise but also tells their story of sustainability and innovation. With intuitive navigation, bold visuals, and carefully crafted copywriting, the site feels professional and premium while keeping the tone approachable and fresh. Built with modern functionalities and interactive elements, it reflects Rauxel’s position as a trend-focused manufacturer and ensures their digital presence is as forward-thinking as their formulations.
Marketing
copywriting
From ghostwritten thought-leadership pieces to product copy and brand storytelling, Rauxel’s voice was crafted to feel creative and knowledgeable. This clarity of tone helped build credibility in a competitive market, ensuring their messaging was consistent across digital, print, and media channels.
photography & ads
To support Rauxel’s growth, Evolve helped create various product visuals for impactful digital campaigns and print ads in international trade magazines. These assets not only elevated Rauxel’s visibility but equipped their team with professional tools to win new business and strengthen relationships with existing clients.
